We launched our brand new website a couple of weeks ago. And we wanted to share a few information about designing the UI/UX at Sush.io.
Our New Website as an example
New Website was an important step for us. Mostly because there was an urgent need to update our message while taking into account feedback from previous releases. It was also a good way to dig into our brand identity & vision. But, of course, discuss about UI/UX as a whole.
We believe in design
UI/UX plays a key role at Sush.io. We believe it is pretty hard to copy great UX/UI. It is a competition differentiator.
At Sush.io the design team is composed of one UI/UX Designer and one Front-end Developer. Both working in direct contact to the cofounders.
Most of the time we can split our design process in 4 steps.
We usually start with a research & brainstorming session. Talking about new features, screens and mockups we will need, and we discuss about the best user experience we can offer.
After these brainstorming sessions, we go through with the associated wireframes.
Wireframing is an important step in any screen design process. It primarily allows you to define the information hierarchy of your design and making it easier for you to plan the layout according to how you want your user to process the information.
We often use Balsamiq Mockups to quickly and easily create our wireframes. Sometimes basic elements do not require complete wireframing and sketches might do the job. Not everything will be done through Balsamiq.
Then and only then, we start to think about the User interface and design elements.
The user interface is the window through which the world experiences your website, application, or system. Even the most sophisticated code and transcendent design can fail if the site lacks usability.
This is exactly why this is a big deal. It is really part of our DNA : beautiful design and best user experience possible.
Finally, when the design part is complete and validated we begin development. Iterating about user experience and potential improvements.
This is how we like to see our UX/UI and we manage our creative process at sush.io.
Take a glance at http://sush.io
And feel free to leave a comment, any feedback would be appreciated.
If you want to know more about our design team, you can follow us on dribbble here.
Sush.io Design Team